In the context of Reform’s recent attempt to sell expensive football shirts to its poor exploited supporters, GQ highlights a notable similarity between their party and modern-day football over here.
The common trait is: hypocrisy. They both promote a business model that deliberate enriches billionaires at the expense of massively exploiting us ordinary people; the people that gave them the success they so far had.
What’s grimly ironic is that football and Reform share a similar kind of hypocrisy. For all the game’s working-class, regional resonance, its modern business model is hyper-international and hyper-capitalist.
Clubs are owned by dodgy billionaires and sheikhs, and their shirts are emblazoned with companies that are no better: last season, it was gambling brands for 11 out of 20 Premier League clubs.
Similarly, Farage (like Trump) is claiming to back the common man while hardly diverging from the right-wing, billionaire-boosting economics which, in Margaret Thatcher’s day, did far more to immiserate regional towns and cities than an immigrant influx ever could, whatever slogans he might spin to the contrary.